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Approaching the Busiest Period for Promo Products

4th September 2023

As the days grow shorter and the holiday spirit begins to take hold, it's a clear sign that the busiest period for the promotional products industry is fast approaching. October and November, in particular, emerge as the two busiest months on the promotional products calendar. So, whether you're a seasoned marketer or a small business owner looking to make a splash, it's time to start thinking about and placing your promotional product orders as soon as possible. In this blog post, we'll explore why early action is the key to avoiding disappointment and ensuring a successful Q4.

The Rush is On: October and November – The Busiest Months

October and November signal a frenzy of activity in the promotional products industry. Businesses of all sizes, from multinational corporations to local retailers, are gearing up for Halloween, Thanksgiving, Black Friday, and the start of the festive season. It's a race to secure the perfect promotional products to leave a lasting impression on customers, clients, and employees.

Why order early?

  1. Availability is Limited: The demand for promotional products during these months skyrockets, which means that popular items can quickly go out of stock. Ordering early gives you access to a much broader variety of products.

  2. Customisation Takes Time: If you plan to personalise your promotional items with your brand logo or a special message, it's essential to give suppliers ample time to complete the customisation process. Rushing this step can result in errors and delays.

  3. Beat the Holiday Shipping Crunch: As the holiday season approaches, shipping carriers become overwhelmed with packages. Ordering early ensures your promotional products arrive on time, avoiding the risk of delayed or lost shipments.

Plan Your Promotions for Success

Apart from the practical advantages of ordering early, there's a strategic element to consider as well. Planning your promotions well in advance allows you to:

  1. Craft a Cohesive Strategy: Take the time to develop a comprehensive marketing plan that aligns with your promotional products. This will help you create a more impactful and cohesive campaign.

  2. Secure Budget-Friendly Deals: Many suppliers offer early bird discounts and special pricing for bulk orders. By ordering ahead of the rush, you can take advantage of these cost-saving opportunities.

  3. Avoid Last-Minute Stress: Last-minute rushes can lead to oversights, mistakes, and stressful situations. Planning and ordering early gives you the peace of mind to execute your promotional campaigns flawlessly.

In Conclusion: Early Action, Lasting Impact

In the world of promotional products, timing is everything. As October and November approach, businesses are poised to compete for attention and customers' goodwill. By acting early, you not only secure the products you desire but also ensure that your promotional efforts run smoothly.

So, don't delay! Start planning your Q4 promotional campaigns today, and make this festive season one to remember for your brand and your customers. Get ready to spread joy, celebrate, and end the year on a high note with your unique promotional products. Happy shopping! 🎃🎄🎉


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