Out of all the promotional products, the most common is pens. Pens are used daily in offices, at home and on the move. By having your businesses logo on a pen, it will be seen more often; this increases brand awareness. Brand awareness should be a top goal for your business, whether B2B or B2C.
Brand awareness can expand your audience, increase traffic to your website, build brand attraction and develop new leads. Knowing that 79% of consumers will use a promotional pen given to them by a business, it is imperative that you invest in promotional pens.